martes, 22 de diciembre de 2015

8.1. Collocations

11 COLLOCATIONS

1. to achieve success : lograr el éxito
ej. Anne achieved success by graduating from Stanford with honors

2. bitterly disappointed :  amargamente decepcionado
ej. Jennifer was bitterly disappointed when she was not acceptet at Yale

3. booming economy : economía en auge (exitosa...)

4. brand awareness :conocimiento de la marca
ej. A.F.C concentrated its marketing on brand awareness

5. break a leg : expresión para desear buena suerte "good luck"
ej. Before Claudia gave her speech, her boss told her to "break a leg"

6. to break a promise : romper una promesa
ej. Julie broke a promise to take her baby sister skating on Saturday

7. to break a record : romper un récord
ej. Ahmed broke the record for time to run  the 100 meter  dash

8. to break someone's heart : romperle el corazón a alguien
ej. Lola broke Ian's heart when she went to the dance with Jared instead

9. to break the ice : romper el hielo
ej. Our boss always break the ice by talking  to clients about his children

10. to break the law : violar la ley
ej. The accountant broke the law by transferring company funds into his own  bank account

11. Pursuit of happiness * : búsqueda de la felicidad
ej. The pursuit of happiness is the right that you have to live your life in a way that brings you joy




QUESTION (ABOUT 11.)
* Could you explain what the difference is among these three words upon using them as nouns?
in pursuit of happiness
in search of happiness
in quest of happiness

ANSWER:

'Pursuit' has a connotation of chasing down something, for example, the police might be in pursuit of a fugitive.

A 'quest' has the connotation of an epic story.

A 'search' is the least strong of the three, and the most 'general' sounding, i.e. it could be applied to most situations. You could be 'searching' for your car keys, but you wouldn't be 'in pursuit of' or 'on a quest for' them unless you were making a joke.

I would say, in terms of strength, they could be ranked:

1. Quest (strongest)
2. Pursuit
3. Search (least strong)

Fuente150 Useful Collocations, Idioms, and Phrasal Verbs. H. E. Colby

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